#Brisk iced tea strawberry melon trial#
The game features a blend of 2-D and 3-D elements and invites players to choose their side-The Light Side or The Dark Side-then their mode-Time Trial or Survival-before they battle foes that vary depending on the allegiance they have chosen. "Gaming is a big part of who they are, and we'll reward their loyalty to Brisk and their love of Star Wars by unveiling new content and features for the Brisksaber app throughout our Star Wars partnership." "The Brisksaber app allows us to continue to offer inventive content that truly appeals to our growing Brisk community," says Fuller, who notes that the brand will also support the application with a dedicated 15-second TV spot. The new application will feature a progression of content that allows fans to incrementally unlock new characters and objects based on the nationwide redemption of codes found on specially marked packages of one-liter Brisk Iced Tea. The saga begins today as the Brisk mobile game application, Brisksaber, brings the iconic Star Wars lightsaber battles to smartphones. The promotion will be brought to life at retail with in-store POS, social media integration, grassroots activation, radio and interactive TV.īrisk Brings Lightsaber Battles to Smartphones
#Brisk iced tea strawberry melon movie#
The spot, created by Mekanism, airs on January 15, 2012, and will be featured in movie theaters and online. Yoda and Darth Maul will join the famous personalities previously tapped by Brisk to deliver its bold messaging. It's a bold take on an improbable fight that could only happen in the universe of Brisk, delivered through the next-generation stop-motion animation the brand revitalized last year. The creative bread and butter for the campaign comes in the form of a 30-second TV spot in which Briskified versions of two iconic Star Wars characters, Darth Maul and Yoda, face off for the first time. "The Brisk team has done a great job developing new, innovative ways for people to interact with Star Wars-staying true to classic, fan-favorite characters while giving them a fun twist." "We are excited that Brisk is partnering with us to spread the excitement about Star Wars: Episode I The Phantom Menace on the big screen in spectacular 3-D," says Kayleen Walters, Senior Director, Marketing, Lucasfilm. A creative collaboration with Star Wars delivers just that." "Our goal is to leverage iconic characters in a way that engages fans with that Brisk edge they've come to expect. "At Brisk, we're inspired by creativity and always looking for fresh and authentic ways to work with artists-from emerging talent to seasoned pros, like those at Lucasfilm," says Eric Fuller, Brand Director, Brisk Iced Tea.
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